Validity, Reliability and Generalization in Research

Introduction Validity, reliability and generalization are important concepts in business and management research. In different contexts, research is a clearly defined process where different elements and are studied, analysed and presented to show new approaches that increase knowledge regarding a particular phenomenon. Validity, reliability and generalization are crucial concepts in management research because they determine the manner in which management theory is applied.Advertising We will write a custom critical writing sample on Validity, Reliability and Generalization in Research specifically for you for only $16.05 $11/page Learn More Modern management theories have demystified many assumptions that are related to business practices which are observed in various environments (Riege 2003, p. 75). Therefore, it is important for researchers to understand the link between theory and practice and how these two concepts impact on management discourses. This paper will analyse the importance of validity, reliability and generalization in business research. The Role of Validity, Reliability and Generalization Validity can be described as an element of research which ensures that a study is conducted in a professional, accurate and systematic manner. This increases the credibility of a research study in the eyes of different people who are directly affected by its findings. In modern management research, validity ensures that a researcher vets the quality of his work before he shares his findings with other people (Riege 2003, p. 77). This approach enables a researcher to use accurate empirical tests to find out more about the sources of his information and how they impact on the quality of information he obtains. This ensures all conclusions reached by his study are backed up by relevant data and statistics. It is important for the data gathered and conclusions reached to correlate to bring about the desired conclusions in a partic ular study to make its findings more relevant to its users. Therefore, research studies should be conducted in a manner that allows findings to be interpreted in different management and business contexts. Different forms of research design use tests and other procedures to determine the level of validity in a researcher’s work. There has been a divergence of views about how various aspects of cause and effect relationships influence the application of the gathered data and statistics in research. For instance, in some aspects of case study research, researchers may be forced to review their personal feelings towards different subjects they are studying to ensure they maintain an objective approach in their work (Riege 2003, p. 81). A researcher needs to rely on other external tools to remove any bias that may negatively impact on the validity of conclusions and findings adopted by his study. In academic and real world perspectives, there is a difference in the manner in whic h knowledge gathered is understood and applied.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Even though there are strong synergies between academic research and real world management approaches, a researcher needs to find out specific objectives he intends to achieve. However, a researcher needs to understand differences between academic environments and real world business environments and how they impact on his work. Reliability is an important concept in management research. It allows a researcher to attain goals that have been set in the beginning to ensure he understands how his study is likely to impact on different groups of people. Therefore, concepts of openness, debate and objectivity help to measure the reliability of a particular research study and its findings. In management and business research, researchers must be ready to defend the methodologies they use to come up with different conclusions and findings (Cornelissen Thorpe 2004, p. 3). They need to use evidence based, real life situations to ensure that the knowledge they gather can be used to make a positive impact in different fields. It must be noted that modern business research is applied in an environment characterised by constantly changing management practices which threaten the relevance of previous bodies of knowledge gathered through research. Therefore, all processes a researcher uses to come up with new bodies of knowledge should measure up to high intellectual standards. Researchers need to use analysis processes which are correctly linked to the central idea of their studies. They need to use techniques which accurately capture the viewpoints of different sources of information they use in their studies. More importantly, both academic and real world applications of knowledge obtained should be able to verify the accuracy and suitability of various research processes u sed. For instance, tests are used in research to find out if specific processes used by a researcher are logical and accurate. It is also important for a research study to show how results obtained can be transferred to other settings to reveal how they correlate with other forms of knowledge (Cornelissen Thorpe 2004, p. 6). A researcher needs to understand that every study undertaken seeks to find out new knowledge and how it can be applied in different academic and business contexts. Therefore, a study conducted should be analysed and critiqued by different scholars to find out the credibility of arguments it advances. The concept of generalisation has a significant role in business and management research. In some instances, researchers may need to use existing bodies of knowledge to come up with hypothesis regarding different phenomena they are studying. This allows them to understand the main arguments that justify their studies and specific qualities of phenomena they are stu dying.Advertising We will write a custom critical writing sample on Validity, Reliability and Generalization in Research specifically for you for only $16.05 $11/page Learn More Many researchers move from the known to the unknown concepts in their quest to uncover new information regarding a particular phenomenon (Cornelissen Thorpe 2004, p. 9). This allows them to use a study process that connects data collection, methodologies and theoretical applications of the knowledge they obtain. Therefore, generalizations equip researchers with important skills which they use to find out more about different paradigms of existing research knowledge. In effect, they are able to understand specific problems they seek to solve through their studies. Consequently, they are able to identify gaps between theory and practice and how they impact on the way business research knowledge is applied. Generalizations guide researchers to make both correct and incorrect infer ences regarding cause and effect relationships that affect various phenomena they intend to study. As a result, this allows researchers to use different approaches to predict and measure different variables. It is important for researchers to have safeguards to ensure that methodologies and research designs they use conform to high intellectual standards. In addition, researchers need to gradually shift from a perception influenced by multiple perspectives to one influenced by methodologically proven concepts to strengthen their arguments (Cornelissen Thorpe 2004, p. 13). They need to interpret different theories within existing business and management frameworks to find out their true impacts. They also need to use both analytical and empirical studies to come up with comprehensive knowledge in their studies. Therefore, this makes their studies more comprehensive because they are able to highlight issues that have not been well addressed by other existing bodies of knowledge. Appl ication of Validity, Reliability and Generalization in Designing a Questionnaire The role of validity, reliability and generalizations in questionnaire design needs to highlight important factors that underpin Human Resource Management research in an academic setting. The research design needs to focus on the contemporary application of existing HRM research theories in both academic and professional contexts. This approach will make it possible for a researcher to determine the relevance of current HRM bodies of knowledge in equipping students with vital skills they need to succeed (Tsang Williams 2012, p. 5). Therefore, this approach allows a researcher to avoid personal biases that may influence the nature of findings obtained from his study. It is important for a researcher to formulate important objectives he seeks to achieve to ensure he comes up with a strong hypothesis. Since HRM consists of many concepts, questionnaires should be brief and clear to ensure they elicit valid responses from participants.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Objectivity in research questionnaires allows respondents to contribute their answers accurately. As a result, a researcher is able to use more appropriate methodologies which measure different variables that impact on a study. In effect, a researcher will be in a position to understand limitations that make respondents not to share accurate information regarding a particular phenomenon. Therefore, these principles are beneficial during sampling because a researcher takes time to vet all participants to determine their suitability. This will enable him to compile a list of participants who are aware about their specific responsibilities in making the study a success. In effect, a researcher is able to use suitable methodological tools and sampling techniques which have worked well in previous research studies to conduct his own study (Tsang Williams 2012, p. 7). Additionally, a researcher may opt to develop his own research methodology which is suitable for his study. All these fac tors determine the nature of results obtained out of a particular research process. An effective research process needs to focus on situational factors that impact on the information gathered from respondents. Previous HRM models have focused on understanding events that occur in various organisational settings and how various factors they outline can be measured or controlled. More importantly, validity, reliability and generalisation allow deductive reasoning by a researcher to ensure all steps of his study state specific implications that are likely to be realised. Consequently, this allows a researcher to design a questionnaire that serves multiple purposes as a data gathering tool. As a result, the questionnaire is able to capture behavioural as well as personality issues that are likely to influence respondents’ bias and attitudes (Tsang Williams 2012, p. 11). Furthermore, this helps him to understand beforehand the quality of responses that he expects to obtain throug h his study. Thus, a researcher is able to understand the limitations of processes he is using and how they can be addressed to improve the quality of his findings. The three concepts allow researchers to share relevant knowledge with their participants on how different management perspectives shape their thinking. The patterns of questioning used may either describe or gradually predict the manner in which different participants involved in the study are likely to respond. Therefore, using literature already gathered, a researcher is able to make inferences on the type of results he is likely to obtain to understand if they confirm or contradict his earlier assumptions. This makes it possible for a researcher to investigate different aspects of reality thoroughly, to come up with new theoretical findings that add value to the study (Vincent, Bharadwaj Challagalla 2005, p. 11). Since most of the participants in such a study are likely to be students, a researcher gets an opportunit y to investigate their understanding about real world application of HRM principles. Through their participation, the researcher may get to learn how to interpret the data gathered constructively. These processes are also important in the formulation of a hypothesis. The hypothesis serves as a comprehensive assumption that allows a researcher to think analytically about what he intends to achieve from the research process he embarks on. As a result, a researcher takes time to look at different theoretical interpretations of the topic he seeks to study and their relevance. More importantly, validity, reliability and generalisation allow a researcher to move from broad theoretical concepts to narrow theoretical concepts as he investigates different factors that impact on his study. In effect, this allows him to make a positive impression on HRM post graduate students because of the high levels of professionalism he exhibits in his work (Vincent, Bharadwaj Challagalla 2005, p. 16). Th erefore, he will be able to come up with appropriate findings and conclusions that stimulate intellectual discourse in different settings they are applied. When using generalizations to design questionnaires and other methodological tools, researchers need to take note of standards used to measure the quality of management research. In their research designs, they should maintain links between empirical models and other processes used gather and document the information they gather. The empirical formats used and the results obtained out of these processes should match characteristics of phenomena being studied (Vincent, Bharadwaj Challagalla 2005, p. 18). Moreover, it is important for a researcher to find out specific theoretical concepts that are important to his study and how they affect the credibility of results obtained. For instances, a researcher may need to understand how various branches of HRM studied by students influence their academic and career choices. As a result, this makes him take note of research gaps that are likely to occur in his questionnaires to understand how they are likely to affect his study. Recommendations for a Questionnaire Before the questionnaire is done, it is important for effective sampling techniques to be used to determine the nature of the respondents. The researcher needs to find out the number of people he intends to gather responses from and how they represent the whole population the survey will be based on. Since the questionnaire will mainly target HRM post graduate students, the first criterion for a respondent that seeks to be included in the sample is that he or she must belong to this population (Mohrman, Gibson Mohrman 2001, p. 358). Subsequently, he must look at other factors that are likely to define the exact sample for his study such as; age, lifestyle, cultural background, previous professional training and career ambitions. Therefore, he needs to use randomisation techniques to ensure he chooses resp ondents with diverse behaviour, lifestyles and career aspirations, to make his study more credible. The final number of respondents chosen should represent all the other students in the institution. The stratification technique will make it possible for the researcher to find out if the sample he has chosen is a true representation of all postgraduate HRM students in the institution. The researcher needs to decide on the segments of all student population that are crucial to the survey and their respective statistical relevance to the study. In addition, the researcher will have to use different criteria to stratify all segments of the student population by focusing on their interests, learning patterns, intellectual accomplishments and their attitudes towards the course. The researcher can use computer applications to select student respondents who represent different categories (Mohrman, Gibson Mohrman 2001, p. 360). Subsequently, a researcher needs to include representative perc entages of all sub-groups that are to be used in the sample before proceeding with the study. This approach will help a researcher to come up with a more accurate sample that comprises of students drawn from all statistically relevant sub-groups. Before designing the questionnaire, the researcher needs to understand the manner in which survey estimates are going to be tabulated. Both sampling and non-sampling errors are likely to affect the design of the questionnaire survey used by the researcher. The design of the sample needs to look at differences in estimates which are likely to affect the quality of the sample used. In addition, the researcher needs to note other non- sampling errors in questionnaire design which may affect the quality of responses he obtains. For instance, errors that occur due to bias may distort the views of the surveyed population thereby casting aspersions on the objectivity of the findings. He also needs to find out if his sampling techniques stratify th e targeted population effectively (Mohrman, Gibson Mohrman 2001, p. 362). As a result, the researcher needs to be aware about this issue because it may make it difficult for him to compile accurate data from all segments of the post graduate HRM student population in the institution. Before using the questionnaire survey, the researcher needs to look at other problems which are likely to occur as he carries out his work. He needs to use effective data gathering, editing and evaluation processes to ensure the quality of his work remains high. In addition, the questionnaire design should check on responses that are either unclear or misleading. This problem can be eliminated through using appropriate and easy to understand language in the questionnaire (Mohrman, Gibson Mohrman 2001, p. 365). Therefore, it is important for the researcher to engage with HRM students he has chosen to participate in the study to find out their language skills and levels of exposure. This will help him t o compile suitable questions for them to respond to. As a result, sampled respondents will be in a better position to answer different questions they are asked properly. This will ensure research findings and conclusions reached are valid and reliable. The time in which the survey is going to be conducted has a direct consequence on the results attained from the study. It is important for the researcher to come up an effective work schedule that outlines when specific tasks are going to be performed during the study. The most appropriate survey will be a cross sectional survey which will relate why the students chose to study HRM and how this influences their future career ambitions (Mohrman, Gibson Mohrman 2001, p. 367). As a result, the research study will be able to address different factors being studied within a short period of time. More importantly, the researcher should also consider other factors such as failure by respondents to give out any information and how this impac ts on the quality of his study. As a result, he will be in a position to evaluate the goals of his research to find out if they conform to his initial expectations. References Cornelissen, JP Thorpe, R 2004, ‘The validity and usefulness of management theories: a review’, Leeds University Business School Working Paper Series, vol. 1, no. 1, pp. 1-23. Mohrman, SA, Gibson, CB, Mohrman, AM 2001, ‘Doing research that is useful to practice: a model and empirical exploration’, Academy of Management Journal, vol. 44, pp. 357-376. Riege, AM 2003, ‘Validity and reliability tests in case study: a literature review with hand on applications for each research phase’, Qualitative Market Research: An International Journal, vol. 6, no. 2, pp. 75-86. Tsang, EW Williams, JN 2012, ‘Generalization and induction: misconceptions, clarifications, and a classification of induction’, MIS Quarterly, vol. 36 no. 10, pp. 1- 30. Vincent, LH, Bharadwaj, SG Challagalla, GN 2005, Antecedents, consequences, and the mediating role of organizational innovation: empirical generalizations, Singapore Management University, Singapore. 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Perceived Effectiveness of Sports Massage Therapy Massage therapy has been used ancient times. There is evidence that the Chinese used therapeutic massage more than 3,000 years ago. Massage has fallen in and out of favour over time. One of the newest forms of massage therapy is sports massage. Famous athletes have publicly expressed their great satisfaction with sports massage. They claim that it has increased their athletic performance and helped speed their recovery after strenuous exercise. Non-professional athletes and their trainers has also become increasingly interested in sports massage, partly because of the acclaim it has received from elite athletes. This has led to even more interest in the therapy by non-athletes. Some of the popularity of sports massage can be attributed to the increasing acceptance of all forms of alternative therapies. Despite all of the intense interest, there is a lack of accurate information about massage. 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While the exact science behind the benefits sports massage remains elusive, many athletes, coaches, and massage therapists continue to believe that it can have a tremendous positive effect if used both before and after sporting events and during periods of training. Introduction Massage is one of the oldest and widely used therapies in the history of mankind. The American Heritage Dictionary of the English Language defines massage as: â€Å"the rubbing or kneading of parts of the body especially to aid circulation, relax the muscles, or provide sensual stimulation.† These benefits have been enjoyed since ancient times and almost all cultures have used some version of therapeutic massage(Vickers, Zelman, 1999). However, in more recent history, massage has become an important tool for athletes. Sports massage is now considered powerful way to help maximize athletic performance (Davidson, 2001). The prevalence of this type of massage has rapidly increased over the last two decades and the perceived effectiveness of sports massages given before and after athletic events has become widespread. Massage may have become more en vogue recently, but it is certainly not new. The first evidence of massage can be seen in the Chinese Cong-Fou, written around 2700 B.C. The text makes references to the manipulation of soft tissue. The ancient Chinese massage techniques involved applying pressure to muscles and meridian points. There is evidence that the ancient Chinese practitioners believed their massage not only relaxed muscles, but also improved the function of internal organs(Calvert, 2001). Ancient Indian texts also described various massage techniques that were believed to promote spiritual and physical healing (Pike, p.viii). Even Hippocrates taught a form of massage to his students around500 B.C. Another famous Greek medical practitioner, Asclepiads, was so impressed by the perceived benefits of massage that the stopped using all other medicines and treatments and only used massage therapy for healing. He believed that massage techniques could increase and restore nutritive fluids (Calvert, 2001). However, over time, Western cultures gradually abandoned the Greek beliefs about massage. During the middle ages, massage was still used as a folk remedy, but established medical scientists discounted it and the use of massage was no longer considered part of regular medical treatment. (Calvert, 2001). About 150 years ago, a French translation of the Cong-Four appeared. Historians believe the text served as the foundation for the development of the now-popular Swedish massage (Davidson, 2001). There is some dispute over the origins of Swedish massage, but many credit Per Hendrix Ling for its development during the early 18th century. Ling promoted the idea that massage could heal the body by boosting circulation of the blood and limp systems. Ling’s massage technique was very vigorous and he prescribed a standardized treatment. He suffered from gout and developed the system to improve his condition and later to help others. He did not equate massage with relaxation or any other psychological benefit. In fact, he called it the â€Å"Swedish Movement Cure† (Cates, 1998). Current Swedish massage has evolved somewhat from Ling’s ideas and is now more gentle, although the focus is still on increasing the flow of oxygen in the blood and to assist the muscles in releasing toxins. In the last few decades, Swedish massage therapists have placed greater emphasis on the psychological benefits of massage and they strive to provide a sense of calmness and well-being.(Vickers, Zelman, 1999) Historically, the interest in massage has been cyclical. Massage fallout of favour, only to once again regain acceptance, many times over the last 500 years. Currently, massage has become far less important tour culture than medical drugs and surgery, but it is again becoming more popular as an alternative therapy (Cates, 1998). There are still many forms of massage found throughout the world, including Hawaiian, deep tissue, and Tue. Na. One of the newest forms of massage is sports massage. Although it is considered a separate form of massage, it shares strong similarities with Swedish Massage and the most of the techniques employed in Swedish massage are used in sports massage(Davidson, 2001). However, sports massage also incorporates Shiatsu massage techniques. Sports massage was largely developed by Jack Meagher. Meagher was the massage therapist for the US Olympic Equestrian Team. He developed sports massage based on the theory that there are a dozen body postures that form the axis of all athletic movement. Meagher said that because each sport requires that the athlete maintain certain postures, it is possible to identify potential overuse injuries before they occur and help prevent them through sports massage. Meagher wrote that athletic performance could be improved by 20% with the introduction of sports massage (Dion, 2001). Although sports massage encompasses many techniques, all sports massages geared toward generating the maximum performance from an athlete. The effects of sports massage are achieved through a combination of mechanical, physiological, and psychological processes. Research has demonstrated that the compression caused by correctly-applied sports massage can improve lymphatic and venous drainage in the body and boost circulation (Hollis, 1997). Under the general heading of sports massage, there are three distinctly different types of massage. Each has a different goal and employs different strokes. The three categories of sports massage are pre-event, post-event, and maintenance massage. Although sports massage has recently become more sophisticated, modern athletics have been using forms of pre-event and post-event massage for decades. For example, baseball pitchers have long used massage as an attempt to extend the length of their career by maintaining range of motion and flexibility. For many decades, boxing coaches and trainers have been seen giving boxers â€Å"rubdowns† before a fight in an effort toward-up the body by boosting circulation. This is an early form fore-event massage (Pike, p.viii). Modern sports massage first became integrated as part some teams ‘standard athletic training in the former Soviet Union, East Germany, and other Eastern European countries during the 1960s. Soviet teams were the first to employ dedicated massage therapists that traveled with them. In the 1970s, the trend became more widespread, as more European countries and teams in the United States began to take interest in sports massage (Davidson, 2001). However, it is only since the 1980s that sports massage has become truly mainstream. Now, it is a common practice for teams to integrate sports massage as part of their standard training regimen. Certified sports massage therapists have been seen at many major sporting events, including Ironman competitions, the Goodwill and Pan-American games, marathons, the Olympics, and professional bike races (Latina, 2000).When the U.S women’s soccer team defeated China, winning the World Cup, the players publicly thanked their sports massage therapist, Wynn Clinton and Jim Fayola. Goalkeeper Tracy Ducat said, â€Å"Clinton and Jim Fayola, who worked with him during the World Cup, were invaluable in the treatment they provided for us, testified Tracy Ducat, a goalkeeper on the team. We could not have been at our best without their help every day. Goalie Saki Webber agreed, saying, Without Clinton I think that it would have been a much different story. I think that he kept us healthy and kept us together during the World Cup† (Hued, 2002). Sports massage has also infiltrated smaller sports. For example, even some Canadian cowboys are receiving massages before and after rodeos, thanks to new mobile massage rooms are traveling with them (Visconti,p.54). Although professional sports teams have lead the way in incorporating sports massage, college, some secondary schools, and amateur teams are also exploring massage as a way to enhance performance. The public’s perceived value of the effectiveness of sports massage has been fuelled by public statements from well-known professional athletes who say their extraordinary skills have improved after undergoing regular massage therapy. For example, tennis champion, Martina Navratilova said, â€Å"I started getting massages and realized what wonderful thing it is for your body† (Sports Massage: Taking the Field ). Former professional football quarterback, Joe Montana, has said, â€Å"I’ve been working with massage for a few years now, and I found it helps you to recover a little quicker. The bumps and bruises seem Togo away a lot faster† (Sports Massage: Taking the Field). Canadian National Swim Team member, Marianne Limpet, agrees: â€Å"I find that massage is very beneficial in helping with a quicker recovery from hard training or racing, and it prevents me from getting tight muscles and injuring myself. I am one of few athletes at my age(30), and Im sure that massage has played a major role in helping to keep my body in shape to continue to this level† (Warren, 2003). Even Marjorie Album, the Chief Athletic Trainer of the 1996 Atlanta Olympic Games, once commented, â€Å"I would not provide sports medicine services for any major athletic event without massage therapists.†(Sports Massage: The Athlete’s Trainer’s Edge ) With glowing testimonials from esteemed athletes and sports professionals, it is not surprising that more amateur and college athletes are now becoming interested in sports massage. After all, our society places great emphasis and value on athletics, and the financial and emotional rewards can be great to those who excel in their chosen sport. It is not surprising that sports massage is popular among those searching for competitive edge. This relatively new appreciation for sports massage has increased as part of a larger trend toward ergogenic aids to boost all types of athletic performance. Ergogenic aids include a wide variety of tools and therapies, such as visualization, meditation, and pre-event stretching. Advocates of sports massage say it is valuable ergogenic tool that can improve circulation, reduce stress, promote muscle efficiency and healing, and even prevent injuries (Pike, p. vii). The perceived benefits of massage have also become more wide-spread as the general acceptance of alternative medicines has increased. In a1997 random sample of 1,500 households in the United States, 42% of adults reported using some type of alternative therapy in the last year. Nearly 45% said they would be willing to pay more each month for alternative care. Additionally, when choosing healthcare, nearly 70% of respondents said having access to alternative therapies is an important factor in choosing a health insurance plan (Landmark Healthcare Inc.,1997). Alternative medicine is even more popular in the United Kingdom, where in studies, nearly 47% of respondents have reported they are using alternative therapies. Also in the U.K., of those undergoing complementary medicine, nearly nine out of ten are paying for their treatment (Thomas et al. p. 2 -11 ). Massage therapy is one of the fasting growing forms of alternative medicine. In 1999, The American Massage Therapy Association (AMTA)conducted a nationwide survey in the United States. Researchers found that 27% of adults had therapeutic massage in the last five years, compared to only 17% in a 1997 study who said they had a massage in the previous five years (Massage: Much-Kneaded Complementary Health Care). Another study conducted the previous year found that visits to massage therapists increased by nearly 36% in the years between 1990 and 1997(Eisenberg et al. p. 1569). Furthermore, in 2004, the National Centerior Complementary and Alternative Medicine in the United States reported that massage has become the ninth most popular alternative therapy treatment. In the study, 5% of respondents said they had received massage therapy at least one time in the previous year (Boneset al.). This translates into big business for the massage industry, as American consumers are spending up to $6 billion dollars a year on massage therapy (Eisenberg et al., p. 1569). This increasing interesting massage has created a surge in massage school educational facilities and applicants. As of 2002, there were more than 950 state-licensed massage schools in the U.S., which is 14% more school than existed in2000. In 2001, massage schools turned out an estimated 30,000 new graduates (Lacombe, p. 49). There are other significant signs that the perceived benefits of massage is having a strong effect on public policy. In the United States, The National Institutes of Health is currently sponsoring three studies in an attempt to clarify the medical benefits of massage. Additionally, a national survey of employer-sponsored healthcare plans found that 15% of HMOs cover massage therapy. Cigna and Blue Cross BlueShield also cover some forms of massage (Lacombe, p. 49).Furthermore, a 1995 study found that more than half of family doctors in the United States said they would recommend some form of massage therapy to their clients (Hedwig, p.1). This is a concern to some researchers who wonder if the benefits of massage are worth the price of the therapy. In their meta-analysis of massage therapy research, Moyer, Rounds, and Hanno wrote, â€Å"For these trends to continue (indeed, to determine if they even should continue),what is needed is a more rigorous and quantitative examination of MT’s(massage therapy’s) effectiveness that that which currently exists†(Moyer et al.). The perceived, yet often unexplained, effects of massage (including sports massage) have even created interested within the White House. In2004, the White House Commission on Complementary and Alternative Medicine Policy called for more research and funding for public education on massage therapy. The commission’s chairman, James Gordon, did not offer an explanation of the actual benefits of massage, but he did allude to the widespread perceived effectiveness of the alternative treatment. He said: We shouldnt put too much weight on its benefits, but at the same time we should make it available to everyone. Massage does decrease anxiety, reliably. It does decrease pain in a number of people with chronic-pain syndrome. It does improve mood. Exactly how it does it, I don’t think we know (Lacombe, p. 50). AMTA researchers say as more people accept massage therapy as a viable treatment option, more athletes are becoming interested in sports massage. The AMATA now recognizes sports massage as a unique specialty field within the massage industry. There has also been increased interest in sports massage among the so-called â€Å"weekend warriors†(people who only exercise on the weekends) and those do not consider themselves athletes or exercise regularly. No matter how little time they spend taking part in athletics, some people want to enjoy the perceived benefits of sports massage. Licensed massage therapist John Balletto said, â€Å"Anyone who exercises or works in an active job or even has to constantly bend down to pick up a child can benefit from sports massage. This type of massage helps muscles deal with the repetitive motions inherent to these activities (Latina, 2000). In the past, there was a public perception that only elite athletes and wealthy, pampered women received regular massages. As sports massage becomes more mainstream and begins to be embraced by the general public, there is an increased perception that sports massage is not only a luxury, but a new necessity. This trend can be seen in many forms of mainstream media. For example, a college newspaper in Texas, The University Daily, recently ran an article that stated that more financially strained college students were paying for massages as a way to combat stress. It also explained how deep tissue massage can help relieve pain associated with carrying heavy book bags and suggested that students ask their parents to pay for a massage session. A massage therapist in the article was quoted as saying, â€Å"It is very therapeutic. It’s not a luxury like people think. If more people think of it as therapy, then more people could justify it that way (Aaron). However, despite the widespread interest in sports massage, there is a lack of reliable information on its benefits and effects. Using a search engine like Goolgle.com to search under the â€Å"benefits of sports massage† will turn up hundreds of websites offering glowing testimonials about the therapy and claims that are not backed up by current scientific research. For instance, SportsInjuryClinic.net claims that regular sports massage treatments will â€Å"maintain the body, prevent injuries and loss of mobility, cure and restore mobility to injured muscle tissue, boost performance, and extend the overall life of your sporting career† (Sports Injury Clinic). Another website for massage centre in Connecticut bluntly states, â€Å"Massage is beneficial when starting a conditioning program because it helps you get into good shape faster† (Buckland Massage Neuromuscular Centre). With so many websites making fantastic claims about the benefits of sports massage, it is easy to understand why the perceived benefits of sports massage currently held by the general public do not always match current scientific research. As previously mentioned, sports massage is broken down into three main categories: pre-event, post-event, and routine maintenance. Each of these forms of sports massage uses a combination of stroke techniques. In order to understand the research and perceived benefits of sports massage, it is important to understand the various stroke styles. The most common stroke strokes are effleurage, petrissage, and cupping(Davidson, 2001). Other common strokes include friction, range of motion movements, trigger point, and compression (which some massage therapists classify as a type of petrissage) (Pike, p. 26-31). Effleurage utilizes long, gentle strokes. This is the most basic type of stroke and warms the area for the work to come by increasing blood flow to the muscle (Pike, p. 26). This is the main stroke for creating relaxation and is often used most frequently at the start and end of massage therapy session, although it is useful throughout the therapy(Cates, 1998). Petrissage is a firmer, two handed kneading technique that includes blows to the muscle. Both hands grab the muscle and compress it. Massage therapists use petrissage to loosen tight muscles and squeeze blood out from deeper structures (Davidson, 2001). Cupping involves hitting the muscles with cupped hands. This stroke technique is used to break down scar tissue, relieve tension and tone the muscles (Davidson, 2001). Friction strokes are used only during deep tissue massage to relax the muscles and reduce adhesions. These circular strokes generate heat by increasing blood flow to the area being worked on (Pike, p. 32) Range of motion movements are assisted exercises that the massage therapist uses to increase the mobility of joints. The massage therapist moves the body while the athlete stays relaxed. Massage therapists report that this technique can extremely helpful for athletes, who usually need to have the maximum range of movement possible in order to excel at their sport (Pike, p. 34). Trigger points are parts of the muscle that are tight and painful. When massage therapist applies pressure to a trigger point, the athlete will often cry out in pain. Correctly massaging a trigger point will help release tight muscles and â€Å"break the pain cycle so the tissue can get blood and nutrients to heal and relax itself† (Pike, p. 31) Compression strokes are used on muscle bellies, generally in large areas, like the adductors. Massage therapists use compression, which Isa squeezing movement, to feel the tissues under the skin. Compression can stimulate and warm the tissue or relax the athlete, depending on the firmness of the stroke (Pike, p. 30). Many people mistakenly think that sports massage is beneficial because it is somehow â€Å"deeper† than other massages. However, that is not always the case. Sports massage is any massage technique that allows â€Å"active people to stay active, to keep the body in working order, and to aid rehabilitation following injury.. Thus it can also involve gentle rubbing, or even no rubbing at all. In fact, there are times when rubbing may be harmful and in this instance, stretching may be more beneficial† (Famous Therapies). Literature Review Many massage therapists believe that pre-event sports massage can help prevent serious injury by warming-up the muscles and improve performance during a competition. Meagre was strong advocate for-event massages. In his book, Sports massage, he wrote: Whatever sport you play, Sports massage will give you 20 per cent extraextra performance, extra protection, (and) extra time per game, per season, (and) per career.With Sports massage you can do what you do better, longer, and more easily, raising your performance level at the same time that you lower the stress level it places on your body†¦. Sports massage before (problems) reach the critical stage is the only sensible way to keep your entire muscular structure in top form(Massage Before, or After?). Pre-event massage is not intended to replace traditional warm-up methods. It is usually performed just before the athlete’s standard warm-up. Rapid effleurage stimulates and warms the muscles andpetrissage encourages the release of tension. It is common for the massage therapist to use shaking and stretching techniques. Deep tissue and friction are avoided. The part of the body that is massaged depends on the sport, but usually includes leg and back muscles (Davidson,2001). Pre-event massage generally only lasts about ten minutes. The goal Isa reduction in tension, but not total relaxation. Sports massage therapist, James Weslaco, says that most athlete want to feel stimulated, not overly relaxed, by a pre-event massage because being too relaxed can adversely affect performance (Vanderbilt, 2001). â€Å"(Pre-event massage) objectives are to increase circulation, increase range of motion of the joints, decrease tightness and hyper tonicity of major joints and muscles, and to relax and then invigorate the body to get it ready for the competition† (Pike, p. 19) The perceived benefit of fully prepared muscles is important to many athletes, who are well-aware of the many career-ending injuries that have been blamed on not properly warming-up. There is a widely-held belief that overuse injuries can be avoided if the athlete is warmed-up with a combination of massage and standard warm-up practices. However, many studies have suggested that the benefits of pre-event sports massage are mostly psychological and there is no evidence theatre-event massage can decrease the risk of injuries (Harmer, p.55). Some athletes say they perform better on the field after receiving pre-event massage. However, again, the benefits appear to be purely psychological. Research shows that massage, which is part of passive warm-up techniques that can also include saunas and hot showers, have little positive effect on performance (Volant’s, et al., 2001). In one study, members of a group of athletes who received pre-event massage each reported feeling that they could perform better on the field because of the therapy. Yet, their performance, heart rate and arteriovenous oxygen responses were not noticeable different than those of a control group that did not receive massage (Boone, et al., 1991). Although there are many widely embraced perceived benefits to pre-event sports massage, there has not been enough research to back up the antidotal evidence given by athletes and their massage therapists. Some studies have indicated that there can be physiological responses that result in improved outcome for the athlete. However, much of the research has not quantified the technique and pressure used by the massage therapist.. No study to date has examined how stroke forms and pressure (light touch versus firm) as an independent variable can affect athletic performance (Moyer et al.). Even though the benefits of pre-event massage are still unknown, it continues to increase in popularity, not just in athletics but also another performance-driven industries. Robert King, president and-founder of Chicago School of Massage Therapy, says Its a debatable subject in terms of actual research that substantiates it.† Yet, he continues to see the demand for pre-event message grow. Ive worked on runners, actors and actresses before performances, boxers and swimmers, and again it depends on the type of muscle youre going to encounter and the condition and goals of the athlete. The approach is geared toward the needs of that particular event (Vanderbilt, 2001). Unlike pre-event massage, post-event massage may have measurable benefits. Post-event massage is performed one to two hours after the athlete has finished taking part in a sporting event, in order to allow time for blood vessels dilated by exercise to return to their normal state. The goal of this type of massage is to reduce the trauma caused by strenuous exercise. Light effleurage is used to minimize swelling. Practitioners believe light petrissage will promotes cellular waste removal and clear toxins from the body. (Pike, p. 20). â€Å"The goals are to relax tight muscles, decrease muscle soreness, facilitate faster recovery time, relieve cramping, increase lymphatic circulation and removal of post activity metabolites, and relax the nervous system† (Pike, p. 20). Other perceived benefits of post-event massage therapy include the lessening of muscle spasms and an increase in flexibility which may prevent future injuries. Although receiving a massage after a strenuous workout can feel very pleasurable, practitioners should limit sessions to under 30 minutes because tired muscles may be more prone to injury. In fact, some therapists believe that the longer the athletic event is, the shorter the post-event massage should be (Cates, 1998). The perceived effectiveness of post-event massage is pervasive among professional athletes. There is a strong belief that the therapy can speed recovery after extreme exertion. For example, Butch Reynolds, the400 meter world record holder was quoted as saying that because of massage, â€Å"If [a muscle pull or strain] does occur, it’s easy to heal. The healing process is cut in half.† Professional football linebacker Al Smith has also heralded the benefits of post-event massage. He said, â€Å"It helps me quite a bit. It helps my recovery time from the game. Athletes are using it quite a bit.† (Sports Massage: Taking the Field)Perhaps the most famous advocate of post-event massage is Michael Jordan. In talking about his physical problems after a performance, the basketball player said, â€Å"I was a little concerned, because I couldn’t really walk welland my mobility was very, very limited. But two days of electros Tim, massaging and heat treatments really loosened things up (How Massage Aides Athletic Performance). Despite scepticism that massage has physiological benefits, Davidson advocates the use of post-event massage to speed recovery (2001). She writes that sports massage can reduce the swelling of micro-traumas. Micro-traumas are small tears that occur in muscles during strenuous exercise. Davidson claims that post-event massage will also remove lactic acid and waste build-up in the muscles, help maintain flexibility, and reduce cramping. However, while Davidson’s theories may be popular, there are studies that dispute the claims. For instance, the blood pressure, cardiac output, heart rate, and lactic acid levels of ten men were compared during a recent study. Lactic acid is a by-product of exercise that occurs during exercise when there is a lack of oxygen in the body’s tissues. Some massage practitioners have made the claim that massage can help the body eliminate waste products, including lactic acid. However, the men in the study who received massage had similar levels of lactic acid to the men who were not treated with a massage(Callaghan, p. 31). Furthermore, the group that received massages performed no better than the control group. The idea the lactic acid can (and should) be flushed from the body during post-event massage is a good example of how the perceived effectiveness of massage does not always match current scientific research. For many years, massage therapists believed that they could help athletes get rid of lactic acid. They passed this belief onto clients, including many athletes, who accepted the theory as fact. The false assumptions about lactic acid were even taught in massage schools. Even though scientific studies have debunked this belief, many athletes still think they need post-event massage to rid their bodies of lactic acid (Vanderbilt, 2001). Despite the critics, many massage therapists are convinced of the benefits of post-event massage. They say post-event massage can help determine why an athlete did not perform up to expectations. A massage therapist for the Los Angeles Dodgers, William Leisure, said he uses post-event massage in the same way a detective might search for clues. Leisure described his work not only in terms of keeping the players ‘muscles loose and relaxed, but also keeping constant watch on their bodies. Even if someones not injured, if the performance wasnt quite right, I do a palpation to see if any muscles are tight. It has a lot to do with how good your hands are. Your brain and your thumbs have to be as one†¦ Its not just a rub. Its the information I can get from the body and turn it into something else to try to make a cohesive plan. Scanning the tissue and checking for deviations is kind of diagnostic, actually. That helps them to stay at peak performance (Vanderbilt,2001). The third category of sports massage, maintenance, is not administered on days of competition or performance. Instead it is done between events (Pike, p. 21). Usually, maintenance massages are given once week as part of Perceived Effectiveness of Sports Massage Therapy Perceived Effectiveness of Sports Massage Therapy Massage therapy has been used ancient times. There is evidence that the Chinese used therapeutic massage more than 3,000 years ago. Massage has fallen in and out of favour over time. One of the newest forms of massage therapy is sports massage. Famous athletes have publicly expressed their great satisfaction with sports massage. They claim that it has increased their athletic performance and helped speed their recovery after strenuous exercise. Non-professional athletes and their trainers has also become increasingly interested in sports massage, partly because of the acclaim it has received from elite athletes. This has led to even more interest in the therapy by non-athletes. Some of the popularity of sports massage can be attributed to the increasing acceptance of all forms of alternative therapies. Despite all of the intense interest, there is a lack of accurate information about massage. There are many widely held perceptions about the effectiveness of pre-event sports massage, including that it can prevent injury and provide an edge over the competition. However, there is no published research that suggests pre-event massage has a positive impact on performance or injury prevention. There is some evidence that massage after an athletic event can help reduce pain, but the results remain inconclusive. There has also been research that concluded that regular, or maintenance, massages can alleviate some symptoms. In 2004, a research team published A Meta-Analysis of Massage Therapy, which provided comprehensive look at the actual effectiveness of sports massage. Among other findings, they concluded that massage may reduce pain. However, the study debunked many of the widely held perceptions about the effectiveness of sports massage. Massage therapy does seem to have an impressive ability to reduce anxiety and depression. While the exact science behind the benefits sports massage remains elusive, many athletes, coaches, and massage therapists continue to believe that it can have a tremendous positive effect if used both before and after sporting events and during periods of training. Introduction Massage is one of the oldest and widely used therapies in the history of mankind. The American Heritage Dictionary of the English Language defines massage as: â€Å"the rubbing or kneading of parts of the body especially to aid circulation, relax the muscles, or provide sensual stimulation.† These benefits have been enjoyed since ancient times and almost all cultures have used some version of therapeutic massage(Vickers, Zelman, 1999). However, in more recent history, massage has become an important tool for athletes. Sports massage is now considered powerful way to help maximize athletic performance (Davidson, 2001). The prevalence of this type of massage has rapidly increased over the last two decades and the perceived effectiveness of sports massages given before and after athletic events has become widespread. Massage may have become more en vogue recently, but it is certainly not new. The first evidence of massage can be seen in the Chinese Cong-Fou, written around 2700 B.C. The text makes references to the manipulation of soft tissue. The ancient Chinese massage techniques involved applying pressure to muscles and meridian points. There is evidence that the ancient Chinese practitioners believed their massage not only relaxed muscles, but also improved the function of internal organs(Calvert, 2001). Ancient Indian texts also described various massage techniques that were believed to promote spiritual and physical healing (Pike, p.viii). Even Hippocrates taught a form of massage to his students around500 B.C. Another famous Greek medical practitioner, Asclepiads, was so impressed by the perceived benefits of massage that the stopped using all other medicines and treatments and only used massage therapy for healing. He believed that massage techniques could increase and restore nutritive fluids (Calvert, 2001). However, over time, Western cultures gradually abandoned the Greek beliefs about massage. During the middle ages, massage was still used as a folk remedy, but established medical scientists discounted it and the use of massage was no longer considered part of regular medical treatment. (Calvert, 2001). About 150 years ago, a French translation of the Cong-Four appeared. Historians believe the text served as the foundation for the development of the now-popular Swedish massage (Davidson, 2001). There is some dispute over the origins of Swedish massage, but many credit Per Hendrix Ling for its development during the early 18th century. Ling promoted the idea that massage could heal the body by boosting circulation of the blood and limp systems. Ling’s massage technique was very vigorous and he prescribed a standardized treatment. He suffered from gout and developed the system to improve his condition and later to help others. He did not equate massage with relaxation or any other psychological benefit. In fact, he called it the â€Å"Swedish Movement Cure† (Cates, 1998). Current Swedish massage has evolved somewhat from Ling’s ideas and is now more gentle, although the focus is still on increasing the flow of oxygen in the blood and to assist the muscles in releasing toxins. In the last few decades, Swedish massage therapists have placed greater emphasis on the psychological benefits of massage and they strive to provide a sense of calmness and well-being.(Vickers, Zelman, 1999) Historically, the interest in massage has been cyclical. Massage fallout of favour, only to once again regain acceptance, many times over the last 500 years. Currently, massage has become far less important tour culture than medical drugs and surgery, but it is again becoming more popular as an alternative therapy (Cates, 1998). There are still many forms of massage found throughout the world, including Hawaiian, deep tissue, and Tue. Na. One of the newest forms of massage is sports massage. Although it is considered a separate form of massage, it shares strong similarities with Swedish Massage and the most of the techniques employed in Swedish massage are used in sports massage(Davidson, 2001). However, sports massage also incorporates Shiatsu massage techniques. Sports massage was largely developed by Jack Meagher. Meagher was the massage therapist for the US Olympic Equestrian Team. He developed sports massage based on the theory that there are a dozen body postures that form the axis of all athletic movement. Meagher said that because each sport requires that the athlete maintain certain postures, it is possible to identify potential overuse injuries before they occur and help prevent them through sports massage. Meagher wrote that athletic performance could be improved by 20% with the introduction of sports massage (Dion, 2001). Although sports massage encompasses many techniques, all sports massages geared toward generating the maximum performance from an athlete. The effects of sports massage are achieved through a combination of mechanical, physiological, and psychological processes. Research has demonstrated that the compression caused by correctly-applied sports massage can improve lymphatic and venous drainage in the body and boost circulation (Hollis, 1997). Under the general heading of sports massage, there are three distinctly different types of massage. Each has a different goal and employs different strokes. The three categories of sports massage are pre-event, post-event, and maintenance massage. Although sports massage has recently become more sophisticated, modern athletics have been using forms of pre-event and post-event massage for decades. For example, baseball pitchers have long used massage as an attempt to extend the length of their career by maintaining range of motion and flexibility. For many decades, boxing coaches and trainers have been seen giving boxers â€Å"rubdowns† before a fight in an effort toward-up the body by boosting circulation. This is an early form fore-event massage (Pike, p.viii). Modern sports massage first became integrated as part some teams ‘standard athletic training in the former Soviet Union, East Germany, and other Eastern European countries during the 1960s. Soviet teams were the first to employ dedicated massage therapists that traveled with them. In the 1970s, the trend became more widespread, as more European countries and teams in the United States began to take interest in sports massage (Davidson, 2001). However, it is only since the 1980s that sports massage has become truly mainstream. Now, it is a common practice for teams to integrate sports massage as part of their standard training regimen. Certified sports massage therapists have been seen at many major sporting events, including Ironman competitions, the Goodwill and Pan-American games, marathons, the Olympics, and professional bike races (Latina, 2000).When the U.S women’s soccer team defeated China, winning the World Cup, the players publicly thanked their sports massage therapist, Wynn Clinton and Jim Fayola. Goalkeeper Tracy Ducat said, â€Å"Clinton and Jim Fayola, who worked with him during the World Cup, were invaluable in the treatment they provided for us, testified Tracy Ducat, a goalkeeper on the team. We could not have been at our best without their help every day. Goalie Saki Webber agreed, saying, Without Clinton I think that it would have been a much different story. I think that he kept us healthy and kept us together during the World Cup† (Hued, 2002). Sports massage has also infiltrated smaller sports. For example, even some Canadian cowboys are receiving massages before and after rodeos, thanks to new mobile massage rooms are traveling with them (Visconti,p.54). Although professional sports teams have lead the way in incorporating sports massage, college, some secondary schools, and amateur teams are also exploring massage as a way to enhance performance. The public’s perceived value of the effectiveness of sports massage has been fuelled by public statements from well-known professional athletes who say their extraordinary skills have improved after undergoing regular massage therapy. For example, tennis champion, Martina Navratilova said, â€Å"I started getting massages and realized what wonderful thing it is for your body† (Sports Massage: Taking the Field ). Former professional football quarterback, Joe Montana, has said, â€Å"I’ve been working with massage for a few years now, and I found it helps you to recover a little quicker. The bumps and bruises seem Togo away a lot faster† (Sports Massage: Taking the Field). Canadian National Swim Team member, Marianne Limpet, agrees: â€Å"I find that massage is very beneficial in helping with a quicker recovery from hard training or racing, and it prevents me from getting tight muscles and injuring myself. I am one of few athletes at my age(30), and Im sure that massage has played a major role in helping to keep my body in shape to continue to this level† (Warren, 2003). Even Marjorie Album, the Chief Athletic Trainer of the 1996 Atlanta Olympic Games, once commented, â€Å"I would not provide sports medicine services for any major athletic event without massage therapists.†(Sports Massage: The Athlete’s Trainer’s Edge ) With glowing testimonials from esteemed athletes and sports professionals, it is not surprising that more amateur and college athletes are now becoming interested in sports massage. After all, our society places great emphasis and value on athletics, and the financial and emotional rewards can be great to those who excel in their chosen sport. It is not surprising that sports massage is popular among those searching for competitive edge. This relatively new appreciation for sports massage has increased as part of a larger trend toward ergogenic aids to boost all types of athletic performance. Ergogenic aids include a wide variety of tools and therapies, such as visualization, meditation, and pre-event stretching. Advocates of sports massage say it is valuable ergogenic tool that can improve circulation, reduce stress, promote muscle efficiency and healing, and even prevent injuries (Pike, p. vii). The perceived benefits of massage have also become more wide-spread as the general acceptance of alternative medicines has increased. In a1997 random sample of 1,500 households in the United States, 42% of adults reported using some type of alternative therapy in the last year. Nearly 45% said they would be willing to pay more each month for alternative care. Additionally, when choosing healthcare, nearly 70% of respondents said having access to alternative therapies is an important factor in choosing a health insurance plan (Landmark Healthcare Inc.,1997). Alternative medicine is even more popular in the United Kingdom, where in studies, nearly 47% of respondents have reported they are using alternative therapies. Also in the U.K., of those undergoing complementary medicine, nearly nine out of ten are paying for their treatment (Thomas et al. p. 2 -11 ). Massage therapy is one of the fasting growing forms of alternative medicine. In 1999, The American Massage Therapy Association (AMTA)conducted a nationwide survey in the United States. Researchers found that 27% of adults had therapeutic massage in the last five years, compared to only 17% in a 1997 study who said they had a massage in the previous five years (Massage: Much-Kneaded Complementary Health Care). Another study conducted the previous year found that visits to massage therapists increased by nearly 36% in the years between 1990 and 1997(Eisenberg et al. p. 1569). Furthermore, in 2004, the National Centerior Complementary and Alternative Medicine in the United States reported that massage has become the ninth most popular alternative therapy treatment. In the study, 5% of respondents said they had received massage therapy at least one time in the previous year (Boneset al.). This translates into big business for the massage industry, as American consumers are spending up to $6 billion dollars a year on massage therapy (Eisenberg et al., p. 1569). This increasing interesting massage has created a surge in massage school educational facilities and applicants. As of 2002, there were more than 950 state-licensed massage schools in the U.S., which is 14% more school than existed in2000. In 2001, massage schools turned out an estimated 30,000 new graduates (Lacombe, p. 49). There are other significant signs that the perceived benefits of massage is having a strong effect on public policy. In the United States, The National Institutes of Health is currently sponsoring three studies in an attempt to clarify the medical benefits of massage. Additionally, a national survey of employer-sponsored healthcare plans found that 15% of HMOs cover massage therapy. Cigna and Blue Cross BlueShield also cover some forms of massage (Lacombe, p. 49).Furthermore, a 1995 study found that more than half of family doctors in the United States said they would recommend some form of massage therapy to their clients (Hedwig, p.1). This is a concern to some researchers who wonder if the benefits of massage are worth the price of the therapy. In their meta-analysis of massage therapy research, Moyer, Rounds, and Hanno wrote, â€Å"For these trends to continue (indeed, to determine if they even should continue),what is needed is a more rigorous and quantitative examination of MT’s(massage therapy’s) effectiveness that that which currently exists†(Moyer et al.). The perceived, yet often unexplained, effects of massage (including sports massage) have even created interested within the White House. In2004, the White House Commission on Complementary and Alternative Medicine Policy called for more research and funding for public education on massage therapy. The commission’s chairman, James Gordon, did not offer an explanation of the actual benefits of massage, but he did allude to the widespread perceived effectiveness of the alternative treatment. He said: We shouldnt put too much weight on its benefits, but at the same time we should make it available to everyone. Massage does decrease anxiety, reliably. It does decrease pain in a number of people with chronic-pain syndrome. It does improve mood. Exactly how it does it, I don’t think we know (Lacombe, p. 50). AMTA researchers say as more people accept massage therapy as a viable treatment option, more athletes are becoming interested in sports massage. The AMATA now recognizes sports massage as a unique specialty field within the massage industry. There has also been increased interest in sports massage among the so-called â€Å"weekend warriors†(people who only exercise on the weekends) and those do not consider themselves athletes or exercise regularly. No matter how little time they spend taking part in athletics, some people want to enjoy the perceived benefits of sports massage. Licensed massage therapist John Balletto said, â€Å"Anyone who exercises or works in an active job or even has to constantly bend down to pick up a child can benefit from sports massage. This type of massage helps muscles deal with the repetitive motions inherent to these activities (Latina, 2000). In the past, there was a public perception that only elite athletes and wealthy, pampered women received regular massages. As sports massage becomes more mainstream and begins to be embraced by the general public, there is an increased perception that sports massage is not only a luxury, but a new necessity. This trend can be seen in many forms of mainstream media. For example, a college newspaper in Texas, The University Daily, recently ran an article that stated that more financially strained college students were paying for massages as a way to combat stress. It also explained how deep tissue massage can help relieve pain associated with carrying heavy book bags and suggested that students ask their parents to pay for a massage session. A massage therapist in the article was quoted as saying, â€Å"It is very therapeutic. It’s not a luxury like people think. If more people think of it as therapy, then more people could justify it that way (Aaron). However, despite the widespread interest in sports massage, there is a lack of reliable information on its benefits and effects. Using a search engine like Goolgle.com to search under the â€Å"benefits of sports massage† will turn up hundreds of websites offering glowing testimonials about the therapy and claims that are not backed up by current scientific research. For instance, SportsInjuryClinic.net claims that regular sports massage treatments will â€Å"maintain the body, prevent injuries and loss of mobility, cure and restore mobility to injured muscle tissue, boost performance, and extend the overall life of your sporting career† (Sports Injury Clinic). Another website for massage centre in Connecticut bluntly states, â€Å"Massage is beneficial when starting a conditioning program because it helps you get into good shape faster† (Buckland Massage Neuromuscular Centre). With so many websites making fantastic claims about the benefits of sports massage, it is easy to understand why the perceived benefits of sports massage currently held by the general public do not always match current scientific research. As previously mentioned, sports massage is broken down into three main categories: pre-event, post-event, and routine maintenance. Each of these forms of sports massage uses a combination of stroke techniques. In order to understand the research and perceived benefits of sports massage, it is important to understand the various stroke styles. The most common stroke strokes are effleurage, petrissage, and cupping(Davidson, 2001). Other common strokes include friction, range of motion movements, trigger point, and compression (which some massage therapists classify as a type of petrissage) (Pike, p. 26-31). Effleurage utilizes long, gentle strokes. This is the most basic type of stroke and warms the area for the work to come by increasing blood flow to the muscle (Pike, p. 26). This is the main stroke for creating relaxation and is often used most frequently at the start and end of massage therapy session, although it is useful throughout the therapy(Cates, 1998). Petrissage is a firmer, two handed kneading technique that includes blows to the muscle. Both hands grab the muscle and compress it. Massage therapists use petrissage to loosen tight muscles and squeeze blood out from deeper structures (Davidson, 2001). Cupping involves hitting the muscles with cupped hands. This stroke technique is used to break down scar tissue, relieve tension and tone the muscles (Davidson, 2001). Friction strokes are used only during deep tissue massage to relax the muscles and reduce adhesions. These circular strokes generate heat by increasing blood flow to the area being worked on (Pike, p. 32) Range of motion movements are assisted exercises that the massage therapist uses to increase the mobility of joints. The massage therapist moves the body while the athlete stays relaxed. Massage therapists report that this technique can extremely helpful for athletes, who usually need to have the maximum range of movement possible in order to excel at their sport (Pike, p. 34). Trigger points are parts of the muscle that are tight and painful. When massage therapist applies pressure to a trigger point, the athlete will often cry out in pain. Correctly massaging a trigger point will help release tight muscles and â€Å"break the pain cycle so the tissue can get blood and nutrients to heal and relax itself† (Pike, p. 31) Compression strokes are used on muscle bellies, generally in large areas, like the adductors. Massage therapists use compression, which Isa squeezing movement, to feel the tissues under the skin. Compression can stimulate and warm the tissue or relax the athlete, depending on the firmness of the stroke (Pike, p. 30). Many people mistakenly think that sports massage is beneficial because it is somehow â€Å"deeper† than other massages. However, that is not always the case. Sports massage is any massage technique that allows â€Å"active people to stay active, to keep the body in working order, and to aid rehabilitation following injury.. Thus it can also involve gentle rubbing, or even no rubbing at all. In fact, there are times when rubbing may be harmful and in this instance, stretching may be more beneficial† (Famous Therapies). Literature Review Many massage therapists believe that pre-event sports massage can help prevent serious injury by warming-up the muscles and improve performance during a competition. Meagre was strong advocate for-event massages. In his book, Sports massage, he wrote: Whatever sport you play, Sports massage will give you 20 per cent extraextra performance, extra protection, (and) extra time per game, per season, (and) per career.With Sports massage you can do what you do better, longer, and more easily, raising your performance level at the same time that you lower the stress level it places on your body†¦. Sports massage before (problems) reach the critical stage is the only sensible way to keep your entire muscular structure in top form(Massage Before, or After?). Pre-event massage is not intended to replace traditional warm-up methods. It is usually performed just before the athlete’s standard warm-up. Rapid effleurage stimulates and warms the muscles andpetrissage encourages the release of tension. It is common for the massage therapist to use shaking and stretching techniques. Deep tissue and friction are avoided. The part of the body that is massaged depends on the sport, but usually includes leg and back muscles (Davidson,2001). Pre-event massage generally only lasts about ten minutes. The goal Isa reduction in tension, but not total relaxation. Sports massage therapist, James Weslaco, says that most athlete want to feel stimulated, not overly relaxed, by a pre-event massage because being too relaxed can adversely affect performance (Vanderbilt, 2001). â€Å"(Pre-event massage) objectives are to increase circulation, increase range of motion of the joints, decrease tightness and hyper tonicity of major joints and muscles, and to relax and then invigorate the body to get it ready for the competition† (Pike, p. 19) The perceived benefit of fully prepared muscles is important to many athletes, who are well-aware of the many career-ending injuries that have been blamed on not properly warming-up. There is a widely-held belief that overuse injuries can be avoided if the athlete is warmed-up with a combination of massage and standard warm-up practices. However, many studies have suggested that the benefits of pre-event sports massage are mostly psychological and there is no evidence theatre-event massage can decrease the risk of injuries (Harmer, p.55). Some athletes say they perform better on the field after receiving pre-event massage. However, again, the benefits appear to be purely psychological. Research shows that massage, which is part of passive warm-up techniques that can also include saunas and hot showers, have little positive effect on performance (Volant’s, et al., 2001). In one study, members of a group of athletes who received pre-event massage each reported feeling that they could perform better on the field because of the therapy. Yet, their performance, heart rate and arteriovenous oxygen responses were not noticeable different than those of a control group that did not receive massage (Boone, et al., 1991). Although there are many widely embraced perceived benefits to pre-event sports massage, there has not been enough research to back up the antidotal evidence given by athletes and their massage therapists. Some studies have indicated that there can be physiological responses that result in improved outcome for the athlete. However, much of the research has not quantified the technique and pressure used by the massage therapist.. No study to date has examined how stroke forms and pressure (light touch versus firm) as an independent variable can affect athletic performance (Moyer et al.). Even though the benefits of pre-event massage are still unknown, it continues to increase in popularity, not just in athletics but also another performance-driven industries. Robert King, president and-founder of Chicago School of Massage Therapy, says Its a debatable subject in terms of actual research that substantiates it.† Yet, he continues to see the demand for pre-event message grow. Ive worked on runners, actors and actresses before performances, boxers and swimmers, and again it depends on the type of muscle youre going to encounter and the condition and goals of the athlete. The approach is geared toward the needs of that particular event (Vanderbilt, 2001). Unlike pre-event massage, post-event massage may have measurable benefits. Post-event massage is performed one to two hours after the athlete has finished taking part in a sporting event, in order to allow time for blood vessels dilated by exercise to return to their normal state. The goal of this type of massage is to reduce the trauma caused by strenuous exercise. Light effleurage is used to minimize swelling. Practitioners believe light petrissage will promotes cellular waste removal and clear toxins from the body. (Pike, p. 20). â€Å"The goals are to relax tight muscles, decrease muscle soreness, facilitate faster recovery time, relieve cramping, increase lymphatic circulation and removal of post activity metabolites, and relax the nervous system† (Pike, p. 20). Other perceived benefits of post-event massage therapy include the lessening of muscle spasms and an increase in flexibility which may prevent future injuries. Although receiving a massage after a strenuous workout can feel very pleasurable, practitioners should limit sessions to under 30 minutes because tired muscles may be more prone to injury. In fact, some therapists believe that the longer the athletic event is, the shorter the post-event massage should be (Cates, 1998). The perceived effectiveness of post-event massage is pervasive among professional athletes. There is a strong belief that the therapy can speed recovery after extreme exertion. For example, Butch Reynolds, the400 meter world record holder was quoted as saying that because of massage, â€Å"If [a muscle pull or strain] does occur, it’s easy to heal. The healing process is cut in half.† Professional football linebacker Al Smith has also heralded the benefits of post-event massage. He said, â€Å"It helps me quite a bit. It helps my recovery time from the game. Athletes are using it quite a bit.† (Sports Massage: Taking the Field)Perhaps the most famous advocate of post-event massage is Michael Jordan. In talking about his physical problems after a performance, the basketball player said, â€Å"I was a little concerned, because I couldn’t really walk welland my mobility was very, very limited. But two days of electros Tim, massaging and heat treatments really loosened things up (How Massage Aides Athletic Performance). Despite scepticism that massage has physiological benefits, Davidson advocates the use of post-event massage to speed recovery (2001). She writes that sports massage can reduce the swelling of micro-traumas. Micro-traumas are small tears that occur in muscles during strenuous exercise. Davidson claims that post-event massage will also remove lactic acid and waste build-up in the muscles, help maintain flexibility, and reduce cramping. However, while Davidson’s theories may be popular, there are studies that dispute the claims. For instance, the blood pressure, cardiac output, heart rate, and lactic acid levels of ten men were compared during a recent study. Lactic acid is a by-product of exercise that occurs during exercise when there is a lack of oxygen in the body’s tissues. Some massage practitioners have made the claim that massage can help the body eliminate waste products, including lactic acid. However, the men in the study who received massage had similar levels of lactic acid to the men who were not treated with a massage(Callaghan, p. 31). Furthermore, the group that received massages performed no better than the control group. The idea the lactic acid can (and should) be flushed from the body during post-event massage is a good example of how the perceived effectiveness of massage does not always match current scientific research. For many years, massage therapists believed that they could help athletes get rid of lactic acid. They passed this belief onto clients, including many athletes, who accepted the theory as fact. The false assumptions about lactic acid were even taught in massage schools. Even though scientific studies have debunked this belief, many athletes still think they need post-event massage to rid their bodies of lactic acid (Vanderbilt, 2001). Despite the critics, many massage therapists are convinced of the benefits of post-event massage. They say post-event massage can help determine why an athlete did not perform up to expectations. A massage therapist for the Los Angeles Dodgers, William Leisure, said he uses post-event massage in the same way a detective might search for clues. Leisure described his work not only in terms of keeping the players ‘muscles loose and relaxed, but also keeping constant watch on their bodies. Even if someones not injured, if the performance wasnt quite right, I do a palpation to see if any muscles are tight. It has a lot to do with how good your hands are. Your brain and your thumbs have to be as one†¦ Its not just a rub. Its the information I can get from the body and turn it into something else to try to make a cohesive plan. Scanning the tissue and checking for deviations is kind of diagnostic, actually. That helps them to stay at peak performance (Vanderbilt,2001). The third category of sports massage, maintenance, is not administered on days of competition or performance. Instead it is done between events (Pike, p. 21). Usually, maintenance massages are given once week as part of

Theodore Roosdevelt: 26th President Of The United States (1901-1909) :: essays research papers

Theodore Roosdevelt: 26th President of the United States (1901-1909) Theodore Roosevelt was an energetic and dynamic leader who gave the nation a square deal. During his presidency to a position of internatio nal leadership. Roosevelt belonged to an aristocratic New York family. He attended Harvard Univerity. Theodore Roosevelt fought in the Spanish-American war with the Rough Riders at the battle of San Juan Hill. He had served as police commissiores of New York, assistant secretary of the navy, governor of New York, and vice president of the United States. When president McKinley was assassinated on September 14, 1901, Theodore Roosevelt became, at the time, the youngest (43 years) president in hist ory. The president saw himself as a man of the middle who would meditate the struggle between capital and labor. He said that business must be protected against itself and he tended to favor regulatory commissions that provided nonpartisan supervisi on by experts of business practices. As president he succeeded in getting additional authority over the railroads for the interstate commerce commission. He was also instrumental in the passage of the meat inspection act and the pure food and drug act. Ro attitude toward the poor and towards the labor movement was that of an enlightened conservative. He supported many labor demands such as shorter hours for women and children, employers' liability laws and limitations on the use of injunctions against workers in labor disputes. In reform, Roosevelt wanted gradual change. He moved in the direction of the reformers and ended up as the candidate of the progressive party in the Bull Moose presidential campaingn in 1912. He had broken with the Repub lican party. In 1907 immigration reached its all-time high 1,285,000 in one year. Theodore Roosevelt said, "There can be no divided allegiance here. Any man who says he is an American, but something else also, isn't an American at all. We have ro om but for on language here and that is the English language, for we intend to see that the crucible turns our people out as Americans, of American nationality; we have room for but one soul loyalty, and that is loyalty to the American people." Ro l ed the United States into continous armed interventions in the caribbean. In 1906 an insurrection in Cuba caused the United States to intervene in its affairs. The American government withdrew its power when ordr was restored. In the Philippines c ivil government was put into operation, and a communications cable was laid across the Pacific. Roosevelt intervened in the war betwwen Russia and Japan. He invited the Russian and Japanese governments to send peace commissioners to America where a

Human Resource Managers in a Multinational Company Essay

1. ‘To what extent are human resource managers in a multinational company restricted by cultural and institutional factors in implementing policies and practices across their subsidiaries? Discuss your answer giving examples.’ In the face of globalization, organisations struggle to develop the human resource management strategy (HRMS) between global integration and local differentiation. This is regarded as a critical concern for multinational enterprises (MNEs) since they suffer from cultural and institutional differences to integrate HRM practices and shape HRM activities to operate abroad. Regarding that, each cultural and institutional factors are developed over its history with unique insight into managing the organisation, the appropriate HRM practice would vary. The differentiation in national culture and institution call the different management practices that need to be concerned significantly especially for multinational companies’ managers. Researchers highlight the congruence between these factors and HR practice for higher organsational performance. When the HRM practice fits with the basic value shared by employees, the job satisfaction, employee motivation and commitment will be attained. This comes with the implication that cultural and institutional factors are pivotal in shaping the decisions and policies of managers of organisations. In this essay, it will explain what is the institutional and cultural factor with theoretical approach. After that it will suggest implications of institutional and cultural perspective for International Human Resource Management to answer how these factors influence in implementing management policies and practices. According to Hofstede (1991), Culture refers to the â€Å"shared sets of beliefs, values and norms† that is programmed into an actor’s mind. It is regarded as the psychological ‘software’ and sets of informal rule, while institution is more ‘hardware’ of modified and negotiated legal systems that actors follow. The institutionalism emphasises the legitimacy, which organsations struggle to acquiring and maintaining in relation to the environment. One of the new institutionalist theories, the ‘Variety of capitalism’, treats the corporation as a relationships network that locates organisation in its  stakeholders with employees and with competitors. The approach highlights the importance of institutional complementarities that argue the success of an organisation depending on the capability to coordinate effectively. The theory draws two types of political and economic structures across nations. One is the liberal market economic orientation (LME) and the other is the coordinated market economic orientation (CME). Companies in some North-Western European countries including Germany and Switzerland with CMEs tend to have highly structured arrangements in labour market that form strong trade union. Banks in these countries are highly coordinated with firms and have long-term capital. In contrast, there are loose hire and fire labour market regulations and dispersed international investors in the U.K and U.S.A where classified as LMEs. The source of finance in these countries is the stock market, with the clear difference. The figure1 demonstrates that corporations in these different types of systems do not operate in the same market. Figure 1. Institutions across sub-spheres of the political economy Source: Hall and Soskice, (2001) It shows the positions of OCED countries that describe institutional character in the financial and labour market. The higher development in a stock market implies higher dependency on market coordination with emphasis on financial criteria, whereas a higher degree of protection for employees is likely to rely more on non-market criteria. The flexible labour market in LMEs is suitable to easy access to stock market capital. Due to the competitive market conditions, firms in LME markets highly emphasise the financial performance rather than long-term strategies. Nervous investors such as those from the hedge fund tend to hesitate to investing in companies with long-term and uncertain employee training that ties capital in workers’ skills. Conversely, long-term employment arrangement and long-term capital remain in the essence of CMEs. The institutional considerations lead to different types of organisational behavior and investment patterns that shape different HRM policies and practices. Firms in LMEs emphasise short-term competition that likely treat  employees as disposable resources. Employees’ performances are appraised individually with a financial incentive system so managers are empowered to control HRM with considerable autonomy. Investments in employee training and development are classified as ‘overhead.’ `In contrast, HRM polices in CMEs regard employees as valuable assets for sustaining a competitive advantage thus tend to make a greater effort in investments in product innovation and employee development encouraging employment stability. In the system, the higher degrees of job security and work force commitment are derived, since its employment regulation and laws are protected from strong trade union and government. Moreover, different business systems across nations also significantly impact HRM issues. The issues including working hours, scheme of performance appraisal and job contract are highly influenced by local institutional arrangement. The MNCs in Japan prioritize work organisation, which contains quality oriented and flexible practice, and their HR practices are adopted to be suitable with this approach. Likewise, German MNCs, where short run financial ratio is not a greater concern, rely more on long term strategies that highly regulate the hours of work and worker participation. In this regard, the ability of MNCs to fit various institutional arrangements with the local environment is essential to have an advantage in global operations. The evidence from the survey conducted by Guest and Hoque (1996) show that MNCs in Germany do not implement their ‘best practices’ into subsidiaries in the U.K. such as long-term employment plans, union perception and employee training. Another crucial factor managers from MNCs should consider for effective HRM is culture. It is assumed as ‘the major source of differentiation’ in managerial behavior among different nations. One of the most widely cited approaches to culture, Hofstede’s study (1980), classifies four cultural dimensions based on the survey data from 116,000 IBM employees. The study suggests possible origin and consequence for managerial behavior in different dimension contexts. Power distance reflects the dependent relationship between superior and subordinate. Companies in high power distance subordinate have high dependence to superior with greater reverence through the hierarchical structure. Uncertainty avoidance measures different degrees of preparation for future risk and ambiguity. In risk adverse  organisations, rule making and bureaucracy are placed to deal with possibilities of risk and members prefer to behave what they are expected. Individualism versus collectivism dimension reveals the different level of desire to feeling that they belong with a group. At last, masculinity versus femininity dimension presents different values that masculine and feminine society prefer differently. Highly masculine societies have a higher tendency to be competitive since high earning and challenging careers are important values for employees. In societies with femininity tendencies, values related to satisfaction, security and cooperation are emphasised. The study highlights the importance of culture to coordinate different managerial behavior for international businesses. Another cross-cultural approach, Hall’s study (1976) classifies cultures into low and high context cultures, each with distinct demands and preferences. The culture characterizes the nature of human relationship, communication and authority. For example, the line of distinction between high and low context cultural communication has been particularly documented. According to Hall and Hall (1990), in high context communication, speakers tend to utilize relative indirect style of communication. On the other hand, in low context communication, speakers often employ more or less direct communication style. Clearly, these communication dimensions area is an overlap of the individualism-collectivism from Hofstede’s study. Collectivist societies often concern about minimizing the chances of hurting other parties. These groups emphasise the value conformity and traditions. It is for this reason that they prefer to use high context communication. The team members of collectivists often prefer communicating directly with their leaders. They are often concerned about avoiding responses that are negative, a move that is aimed at maintaining harmony. Any form of communication is aimed at fostering interpersonal communication. The tendency is reversed in individualist societies where each member pays more attention to personal goals and interests. The different communication styles and human relationships naturally relate to the different preferences of organisational structure that shape the HRM practices and policies. The culture influences multiple aspects of HRM, thus it is likely to be  effective when HR practice and policy fit with the culture. In regard to recruitment, collectivistic cultures prefer network based recruitment method like employee referrals. The method is supposed to enhance employee commitment and loyalty that strengthens the social network. Since collectivism highlights cooperation rather than individual achievement, it more considers candidates’ ascribed statuses more than personal skills and knowledge. Conversely, employers in an individualistic organisation select candidates based on necessary abilities through highly structured methods such as bureaucratic interviews. Similarly, the organisation with high uncertainty avoidance index prefers open recruitment with the use of more structured selection method as it is highly correlated with formalisation. In terms of performance appraisal, individualised appraisal and rewards are highly correlated with individualism and lower degree of uncertainty avoidance. Regarding that various reward practices based on individual performance would result in uncertainty it is less likely to emerge in risk adverse society. The incentive scheme may also not be needed in high power distance cultures since subordinates are more likely to be motivated by superiors’ direction. The merit-based selection and promotion, which consider individual performance and contribution to the organisation is related to individualism and low level of power distance. It is opposed to the value from collectivism and femininity that emphasise group harmony and cooperation. In conclusion, institution and culture significantly influence in managerial behavior. It is needed to take institutional and cultural factors into consideration in shaping and adopting management policies and practices. Cultural and institutional factors are so varied that they integrate all the factors oriented towards social and ethical responsibilities, which is a major focus for contemporary organisations. Cultural values demands that decision and policies that managers make reflect the interests of the society, including those of the institutions. Since the inappropriate management concept may trigger misunderstanding and conflict among subsidiaries it is vital for effective management. Clearly, Institutional and cultural researches contribute to analysing and understanding various manifestations of HR across a border. However, managers should take careful  consideration before implementing specific HR practices or policies to prevent overly deterministic connection from the theoretical context. In order to achieve successful performance, MNCs have to adjust and moderate management practice in accordance with the local environment. The differences in a business system, local environment and culture between home and host countries are the significant determinants for both evolutions. References: [1] Aycan, Z. (2005), ‘The interplay between cultural and institutional/structural contingencies in human resource management practices’, International Journal of Human Resource Management, 16(7), pp. 1083-1119. [2] Earley, P.C. (1994), ‘Self or group? Cultural effects of training on self-efficacy and Performance’, Administrative Science Quarterly, 39(1), pp. 89-117. [3] Gomez-Mejia, L.Y & Welbourne, T. (1991), ‘Compensation strategies in a global context’, Human Resource Planning, 14. pp. 29-42 [4] Guest. D. & Hoque, K. (1996) ‘National Ownership and HR Practices in UK Greenfield Sites’, Human Resource Management Journal, 6(4), pp. 50-74. [5] Hall, E.T. (1976), Beyond culture, New York: Anchor Books [6] Hall, E.T. & Hall, M.R. (1990) ‘Understanding Cultural Differences’, Yarmouth, MA: Intercultural Press. [7] Hall, P.A. & Soskice, D. (2001) ‘An introduction to varieties of capitalism’ in Varieties of Capitalism: The Institutional Foundations of Comparative Advantage, Oxford: Oxford University Press [8] Hofstede, G. (1980), Culture’s Consequences: International Differences in Work-related Values, California: Sage Publications [9] Hofstede, G. (1991), Cultures and Organizations: Software of the Mind, Berkshire: McGraw-Hill [10] Tsui, A.S., Nifadkar, S.S. & Ou, A.Y. (2007) ‘Cross-national, cross-cultural organizational behaviour research: Advances, gaps and recommendations’, Journal of Management, 33 (3), pp. 426–478. ——————————————– [ 1 ]. Earley, P.C. (1994), ‘Self or group? Cultural effects of training on self-efficacy and Performance’, Administrative Science Quarterly, 39(1), 89-117 [ 2 ]. Hall, P.A. & Soskice, D. (2001) ‘An introduction to varieties of capitalism’ in Varieties of Capitalism: The Institutional Foundations of Comparative Advantage, Oxford: Oxford University Press, Page 1. [ 3 ]. Hall, P.A. & Soskice, D. (2001) ‘An introduction to varieties of capitalism’ in Varieties of Capitalism: The Institutional Foundations of Comparative Advantage, Oxford: Oxford University Press, Page 4. [ 4 ]. Tsui, A.S., Nifadkar, S.S. & Ou, A.Y. (2007) ‘Cross-national, cross-cultural organizational behavior research: Advances, gaps and recommendations’, Journal of Management, 33 (3), pp. 426–478. [ 5 ]. Aycan, Z. (2005), ‘The interplay between cultural and institutional/structural contingencies in human resource management practices’, Internationa l Journal of Human Resource Management, 16(7), pp. 1083-1119. [ 6 ]. Gomez-Mejia, L.Y & Welbourne, T. (1991), ‘Compensation strategies in a global context’, Human Resource Planning, 14. pp. 29-42